The following year, they joined hands with Clive Davis to establish his label name Full Surface Records a sub-branch of J. In 2000, Swizz Beatz produced most of the songs of the Ruff Ryders. The songs included Banned from Tv played by Noreaga and money cash Hoes played by Jay- Z, among many others. Swizz Beatz went ahead to produce the main hip-hop songs in 1998. This marked the end of Ruff Ryders Entertainment. In 2010, founders Joaquin and Darin Dean decided to revamp the brand through a new venture known as Ruff Ryders Indy, as a Fontana/Universal affiliated distribution company. He was at the age of sixteen by then.Īt the age of seventeen, Swizz Beatz purchased his first music to Ruff Ryders’ artists DMX which started his recognition. A Ruff Ryders Reunion Album was announced by Swizz Beatz and was originally set to release in 2008 but it got pushed back. His two uncles named Waah and Dee, together with Chivon Dean, who was his aunt, all worked in Ruff Ryders Entertainment record label assisted him in producing tracks. Swizz Beatz went back to Atlanta, Georgia, from high school, where he started working for his uncles Darrin Dean and Joaquin in the record label of Ruff Ryders.īefore that, Swizz opted not to sample and settled at the use of Korg Trinity as well as Triton keyboards to use his notes in his music. He was equipped well with them with necessary instruments, and before he reached the age of twenty years, he was a DJ. ![]() The name Lifestyles derived from the life that a Ruff Ryder lives. The fact that his parents were not together his life in the North Bronx exposed him to hip-hop, where his stepfather and uncles were both in a music career. Ruff Ryders Entertainment is the only music label in history that has ever licensed. ( Koch Records / D-Block) and Sheek Louch (Koch Records / D block) since the name change, J-Hood has also become an additional member.Between the years 19, Swizz Beatz had already shown interest in his future career.
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